Post by bk on May 8, 2011 11:55:15 GMT -6
Yeah, they are the group that propelled SOURCE CODE, LIMITLESS, TAB and TLL to have good-great legs.
None of those opened to $66 million with a strong fan base behind them.
I wouldn't call THOR's fanbase strong.
You're missing the point.
For all your myopic statements, here's further proof, the market has no depth whatsoever.
The fact that movies like Source Code and Limitless have eroded so fast in the past 2 weeks despite great WOM shows that once a bigger movie comes attendance plummets. 2-3 years ago this would not be the case. Movies with strong WOM wouldn't start dropping madly.
In fact, last week, Fast Five did excellent but everything else held crap on a weekend that should not be different, and some argue might even be a help. So, if they had a worse than expected drop last week, surely this week they should recover? Absolutely not. Look at Rio, mediocre as ever. Then, everything else is basically dropping like flies.
Point is, blockbusters like Thor and Fast Five, and everything else, should not constantly skew 50% over 25. 72% is huge. If teens don't go blockbusters have to keep relying on over 25s and seeing that they've seen or propelled everything this year suggests that there will be a bigger drop than normal as they move on to the next movie, this spells doom for Priest, seeing as it sucks and is in 3D. Now I don't think it'll drop that hard, but where it could potentially drop better, it has a higher chance of not doing so given how shallow and skewed the market is.
I might have already posted it at least 5 times at BOM but can't tell if it got through with the error messages, so screw it, can't be bothered to try anymore, better things to do, get your act together BOM.